‘Russian Aldi’ to open 300 new stores in UK to compete with Aldi, Lidl, Asda and Tesco

A new budget supermarket is set to open 300 new stores in the UK to compete with Aldi, Lidl and Tesco.

The Russian supermarket, Mere, claims to be 30% cheaper than some of the more popular budget supermarkets like Aldi, Lidl, Asda and Tesco.

Mere was founded as Svetofor was founded in Siberia in 2009 and has already opened four stores in Preston, Castleford, Mold and Caldicot.

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But according to The grocer, plans to intensify store openings in the country are starting to take shape.

Speaking to The Grocer earlier this month, UK purchasing manager Pavels Antonovs de Mere claimed the supermarket would be 30% cheaper than its rivals.

According to Birmingham Courier, he said, “We are the gap in the market. We have no competitors.

“Our model is neither service nor marketing.”

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The Russian chain is said to have 3,200 stores worldwide.

Mere compares to Costco, but with no membership fees and no in-store service.

Each UK store would be around 10,000 square feet and only have eight employees.

The stores are also said to include a cold room and a freezer, and the items are usually sold directly from the pallets they are delivered on.

The supermarket purchases inventory from suppliers on a “sell or return” basis, which means it will return unsold goods to the seller.


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About Natalee Broderick

Natalee Broderick

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